Qumi 24 feb 2014

For NoSuch Company Fuelled stepped in to help create these 6 animations for Vivitek’s new Qumi Q7, the big brother to the smaller Q2.
The Qumi  is personal, a small but powerful projector that can project your content at any time, any place It’s easy to connect and with it’s LED technology environmentally friendly, and durable. It will lasts for about 15000 movies! It can connect through WiFi and also web browsing functionality is facilitated through the WiFi dongle. The projected screen sizes go up to 107² with a brightness of up to 800 ANSI lumens on the Q7. Choose the Q2 if you demand the smallest projector at the best available price and go for the Q7 for the optimum mix of portability and performance that will make an impression in any business meeting or home entertainment setting.

Because the target groups and positioning of the various types of Qumi’s was so broad, we decided to split up each trademark of the Qumi in a single animation each appealing to different target groups rather than creating one long animation with the possibility of missing out on several target groups. For instance; We created an office setting for the businessman who wants a small handy device to give a professional presentation without carrying a beamer the size of a suitcase. For the gadget freaks we’ve tried to show as much gadgets at once that are able to connect to the Qumi. In total there were 6 different settings created. Either referring to an experience or setting ( e.g. a romantic evening, romance ). Or to an characteristic of the Qumi (e.g. portablility, Performance )